We Built the Patient Growth System Healthcare and Care Businesses Deserve
Care Marketing Partners is a Texas-based healthcare marketing company. We work exclusively with healthcare and care businesses — clinics, senior living communities, and care organizations — helping them improve visibility, build local trust, and convert online searches into patients.
Our Origin
Built Out of Frustration With the Status Quo
Care Marketing Partners was founded in Houston by Shibu Mathew, who came from the healthcare operations world — not marketing — and had seen the same story play out too many times.
Quality practices with strong clinical reputations losing patients to competitors who simply ranked higher on Google. Practices spending thousands on agencies that produced reports full of impressions and keyword rankings while patient volume stayed flat or declined.
The problem wasn't a lack of marketing spend. It was a lack of a system — one that connected visibility, trust, demand capture, and conversion into a coherent, measurable machine for patient growth.
That's the system we built. And it's the only thing we do.
100%
Healthcare focused — we serve no other industry
Texas
Deep roots in the state's four major metro markets
2019
Founded in Houston by a healthcare operations veteran
System
Holistic patient acquisition vs. isolated tactics
How We Work
Principles That Drive Every Decision
Patient Outcomes First
Every tactic we deploy is evaluated against one metric: did it bring in more qualified patients? Rankings and impressions are inputs. Patient growth is the output.
Transparent by Default
We don't hide behind vanity metrics. Every report shows what actually moved — calls, form fills, booked appointments, and estimated revenue impact.
Specialists, Not Generalists
We work exclusively in healthcare. That means we understand HIPAA-sensitive messaging, patient decision journeys, and the competitive dynamics of local medical markets.
Systems, Not Campaigns
One-off campaigns don't compound. Our approach builds interconnected visibility, trust, and conversion systems that generate patient growth month over month.
Our Stance on AI
AI Accelerated Execution — With Humans in-the-Loop
We use AI-assisted workflows and advanced tooling to move faster, analyze deeper, and deliver more consistent results than a traditional agency ever could. That speed and efficiency gets passed directly to our clients.
We are not, however, a full-service AI-only agency. Digital marketing still needs human expertise to guide solutions that fit each client's specific needs and business model for growth. Some agencies are deploying AI tools without the experience to know what the outputs actually mean — and their clients are paying the price.
This is where our 11 years of experience come into play. We know which levers to pull, how to interpret the data, and how to translate strategy into real patient growth. With AI we are achieving robust results — combined with our consultative, hands-on approach.
The Team
Healthcare Marketing Specialists
Every person on our team works exclusively on healthcare client accounts. No industry generalists, no account shuffling.
Shibu Mathew
Founder & Principal
Shibu founded Care Marketing Partners after working across healthcare operations and digital strategy. He leads client strategy, account direction, and oversees the systems that drive patient growth across the portfolio.
Usman Khizar
Principal SEO Strategist
Usman leads organic search strategy across client accounts. He specializes in local SEO, technical site structure, and building the search visibility foundation that brings in consistent patient inquiries month over month.
Kelly Kaur
Paid Ads Specialist
Kelly manages Google Ads and Local Service Ads campaigns for healthcare clients. Her focus is on efficient spend — ensuring every dollar is tracked to real outcomes like calls, form fills, and booked appointments.
Natasha Tiwari
Conversion Systems Specialist
Natasha designs and refines the landing pages, forms, and conversion flows that turn website visitors into patients. She works across the full funnel — from first click to confirmed inquiry.
Abdul Munim
Analytics & Data
Abdul builds and maintains the reporting infrastructure that keeps client performance visible and actionable. He connects data from Google Analytics, Ads, and Search Console into clear monthly performance reviews.
Chris Koner
Content Strategist
Chris develops the content strategy and service page architecture that supports both search visibility and patient trust. He writes for healthcare audiences — clear, credible, and conversion-aware.
Strategic Partners
Our Parent Company
Care Marketing Partners is a Division of FreshSolutions
FreshSolutions is a digital strategy group with a multi-industry background in local search, paid media, conversion optimization, and marketing technology. Care Marketing Partners was created as a dedicated healthcare division to bring that depth of expertise exclusively to the healthcare market.
The combination gives our healthcare clients access to enterprise-level strategy and tooling — delivered by a team that speaks the language of healthcare practice operations.
Work With Us
Let's Build Your Patient Growth System
We offer a free 30-minute strategy call for qualifying healthcare and care businesses. No obligations. Just a clear picture of where your visibility stands and what growth is possible.